New health insurance business model appears in Md. retail store

A Baltimore insurance broker started an insurance retail store to provide consumers with direct access to insurance advice and enrollment in light of the health care reform law.
HealthPlan Headquarters (HPHQ), which opened in Overlea, Md., late last year, offers insurance in a retail location where clients can walk in and shop for insurance coverage. The store provides self-service kiosks and one-on-one consultations with insurance specialists. It also provides seminars on health and well-being, and educational seminars about insurance such as health care reform and Medicare.
“Our goal was to create an easily accessible and comfortable environment where everyday people can stop by and speak with licensed insurance specialists…about obtaining affordable health, life, disability, and property and casualty insurance,” Suzanne Thompson, founder and president of HPHQ, said on its website. A 24-year insurance vetaran, Thompson is a principal at Landmark Insurance and Financial Group in Timonium, Md.
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